‘Why it’s important’

As search engines continue to refine their algorithms to ensure that searchers are provided with the highest quality results, investing in informative content has never been more important. But we also recognise that ecommerce businesses, agencies and developers are under enormous pressure to work within extremely tight deadlines in order to drive results that will contribute towards business growth.

The Power of Unique Content

Too many ecommerce businesses are still relying on product descriptions supplied by manufacturers, which presents a series of issues in terms of duplicate content. Search engine results pages (SERPs) are overflowing with identical content but the sites that secure the most prominent ranking positions have invested in unique content that has been tailored to appeal to their target audience.

Although there are few aspects of SEO that can accurately be described as quick wins, investing in original product descriptions has the potential to drive increased ranking positions that will boost your online visibility.

Unparalleled Flexibility

As an established, industry-leading team with the ability to cover all leading B2B and B2C sectors, our writers understand how to create genuinely engaging product and category content for ecommerce websites operating in a variety of niches. Our separate editorial teams ensure that all content is of the highest quality and thoroughly optimised to help your ecommerce business really deliver.

With coverage at every stage of the process, from commissioning, research, writing, editing through to publishing, our content experts can focus on your specific needs, providing individual or fully automated end-to-end services. From keyword density requirements to stop words and specific keyword location requests, we can comfortably accommodate simple through to complex SEO requirements without affecting completion times.

We Can Deliver High Quality Content in Large Volumes

Our sophisticated production technology means that we can consistently deliver unrivalled SEO content services and guarantee fast turnaround times, regardless as to the quantities of content you require. The systems we use have been refined over many years to facilitate the efficient management of large volumes of content, which means that you won’t encounter any of the all too familiar issues that can arise when aiming for consistency across large teams. Our innovative systems also have the ability to meet a variety of layout requirements, and our experienced writers and editors are able to match your brand’s tone of voice, even when a substantial number of writers are involved in a single project.

Maintaining Momentum

Our vast experience in creating content for ecommerce businesses, digital partners and clients means that we have constructed a library of templates that allow us to simplify the briefing process and provide our writing team with comprehensive specifications without requiring you to spend a significant amount of time briefing us. This means that you can take a hands-on approach or take a step back, safe in the knowledge that the content we deliver will meet your requirements.

In addition to ensuring that your ecommerce website is populated with valuable evergreen category and product content, it is important to maximise the value of your investment by consistently publishing fresh, informative and engaging content in the form of blog posts. Our simple briefing process ensures that each project will begin and continue to progress smoothly, allowing you and your team to focus on continuing to build your business into a profitable and successful enterprise.

All content is edited and checked for originality using Copyscape, and we provide no questions asked revisions to ensure your content meets your expectations. In practice, 99.5% of content is accepted with no change required.